CONFIDENTLY LAUNCH AND SCALE YOUR BRAND TODAY, TOMORROW AND BEYOND!

The 30 Days To Prosperity Challenge

Resources To Give Your Brand The Edge It Deserves

Take The 30 Days To Prosperity Challenge To Master The Brand-Building Skills And Strategies Required  To Give Your Brand A Substantial And Sustainable Competitive Edge. Stop Using The Same Cookie-Cutter Tactics Your Competitors Rely On And Give Your Retailer Partners What They REALLY Want; More Traffic In Their Stores, A Competitive Advantage In Their Market, And Predictable And Profitable Category Growth!

I’ve had the privilege of mentoring and working with hundreds of brands from pre-revenue to multi billion dollars in sales. This a culmination of the best strategies that are working today. I’ve spent years testing and perfecting them to save you valuable time and money while giving you the edge you deserve.

There is nothing to join. Learn at your own pace, preferably with your entire team. I look forward to seeing you inside! 

“Dan and I talk about what retailers and shoppers really want, how to get your brand on the shelf, market changes, insights, trends, small brands and the future of the CPG industry! Always a great time and discussion with Dan!!!! One of the smartest most intuitive natural food leaders in the industry – thanks for having me on!”

– Phil Lempert, SupermarketGuru

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

– Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

“Daniel is the foremost expert in brand building in today’s marketplace. Daniel’s common sense approach to helping all companies become successful with sound strategies to guide your brand to increasing profitable sales.”

– Michael J. O’Donnell, The Belmullet Food and Beverage Group, LLC

“Scaling mission-based brands takes a specific playbook. Brand Secrets And Strategies podcast shed light on getting to shelf … it’s working for HonestTea and BeyondMeat“

– Seth Goldman, Honest Tea, and Beyond Meat

Scroll to bottom for more testimonials 

As Featured In

Introduction  – How To Plan For Success In 2022 And Beyond

As we transition into 2022 and given how challenging 2020 and 2021 were, I decided to address the specific questions and challenges listeners have been asking. They're organized into a masterclass, 30 Days To Prosperity. How to confidently grow, scale, and get the edge you deserve

Tip of the day:

Commit to continually learning and growing. Don’t allow life’s distractions to derail you or keep you from achieving your goals – your purpose!

For Additional Inspiration:

Gary Hirshberg, Seth Goldman, Miyoko Schinner, Kyle Garner, Sheryl O’Loughlin & Chuck Muth, Insider Secrets learn how to grow and scale your food business with insights from industry icons. We all look up to industry trailblazers for advice, inspiration, and wisdom. In this special episode, leaders candidly share their answers to your key questions: what advice you would give your younger self if you could go back in time, how do you stay motivated and focused, etc. …
Peter Burns With ONE Brands & Justins & Hain Celestial, Why It’s Critical To Build Your Brand With A Sturdy Foundation Brands with weak foundations crumble and fail. A commitment to excellence combined with discipline and hard-work are the building blocks for lasting success. Shortcuts erode and distract leading to bad habits that can derail and imperial your future
Phil Lempert The Supermarket Guru, Sage Wisdom What retailers and shoppers really want. How to get your brand on the shelf. Dan and Phil candidly discuss market changes, insights, trends, small brands and the future of the CPG industry
What Is The Future In Brand Strategy For Natural Organic?, Chuck Muth, Alex Hanifin, Megan Reamer
How To Get Your Brand On The Shelf, Expand Distribution and Understand What Retailers REALLY want - Your Roadmap To Success

Want More Sales? 30 Days To Prosperity – How To Plan For Success In 2022 And Beyond!

As we transition into 2022 and given how challenging 2020 and 2021 were, I decided to address the specific questions & challenges listeners sent in. They're organized into a masterclass, 30 Days To Prosperity. How to confidently grow, scale & get the edge you deserve.

Day #1 : How To Launch A Profitable Food Business

Tip of the day:

You put your whole heart and soul into creating a product to revolutionize the category, shouldn’t you go-to-market strategy be as innovative as the ingredients in your package. Building a solid foundation today will support explosive growth tomorrow and beyond.

For Additional Inspiration:

Sales Success Begins With A Solid Business Plan. A business plan is your recipe for success. A blueprint that anyone can follow to manage and grow your brand in your absence. The result is not having a clear roadmap pointing you toward your target objectives including sales, profit, & distribution goals
Phil Lempert The Supermarket Guru, How The Pandemic Is Changing Retail & How To Remain Relevant To Shoppers. No one knows what the future holds & what retail will look like tomorrow. We still need to eat & food retail plays a critical role in how we feed our families. Brands & retailers need to partner to make the shopper journey convenient, easy, and friendly
An Effective Trade Promotion Strategy Begins With A Solid Business Plan. Brand success in the era of Covid requires creative strategies that did not exist pre-pandemic. Traditional tactics won’t work. Chronic out-of-stocks are forcing retailers to discontinue brands. A solid business plan is your blueprint to sales & profits
Success = Brand Strategy + Execution. Growing a brand takes work but it doesn’t have to be difficult. There are simple things every brand MUST do. Your success depends on shoppers buying your products but shoppers can’t buy them if they can’t find them. Success = brand strategy + execution
Daniel Karsevar With Plant Based Solutions, Accelerate Sales With Authentic Expert Advice. There is no substitute for the authentic wisdom a subject matter expert can provide when it comes to accelerating sustainable brand sales & profits. True expert advice includes robust life experiences not found in a text book. Advice that is priceless.
Sari Kimbell With Food Business Success, Food Biz Success Strategies. Building a healthy foundation for your brand is the critical first step. It can determine how effectively you grow and scale. Leveraging the power of a community, especially a farmers market, can provide you with invaluable insights others overlook

Day #2 : Understand How Your Business Works

Tip of the day:

Commit to learn and appreciate the different roles in your business. This will keep you grounded and help you better understand how your business works.

For Additional Inspiration:

Gary Hirshberg With Stonyfield Shares His Passion For Natural Organic Brands & How We Need To Inspire & Educate Shoppers. Community is at the heart of natural. Working together toward a common purpose is what drives us. Our stories need to educate and inspire consumers to vote with their dollars - helping brands get on retailer’s shelves and into the hands of more shoppers
Stu Strumwasser With Green Circle Capital Partners, How To Explode Brand Sales With The Right Strategic Investor. Partnering with the right investor can explode sales and profits but not all investors are equal. Choosing the right strategic investor is critical to your longterm success. Seek a collaborative partnership that aligns with the your target shopper
Justin Perkins With Care2 & OLOMOMO, Increase Brand Awareness & Social Activism With Digital Strategies. Perseverance, sweat, hard work, and a quality team are the recipe for building a solid brand. Inspiring natural brands align with worthy causes. Mission-based causes are in their DNA. Care2 amplifies their message while being social warriors for good.

Day #3 : Surround Yourself With Trusted Advisors and Experts

Tip of the day:

You are not alone. Find a trusted mentor and/or advisor. Join mastermind groups that educate, inspire, and hold you accountable

For Additional Inspiration:

Brad Barnhorn, Leveraging Wisdom to Unlock the Full Potential of Your Leadership and Brand. Success for any brand is traced back to its leadership and team. It’s not enough to hire the best talent. It's how effectively they function as a cohesive unit. A talented advisor can make a huge difference helping the CEO perfect your brand strategy
Greg Fleishman With Foodstirs & Purely Righteous Brands, Connecting Generations With Love & A Passion For Real Food. All brands seek to make an impact. For some it’s profits, for some it’s mission, for others it’s leaving a legacy that can be handed down to future generations. This is the ultimate contribution a brand can make to its legacy - bridging the generations.
Alex Hanifin From Alpine Start & Naturally Boulder, Community Is The Magic Ingredient Behind Every Brand's Success. Behind every successful entrepreneur is a thriving community mentoring, nurturing, and encouraging them. This explodes their personal and professional growth. Paying it forward to emerging brands is at the heart of what makes natural natural
Startup CPG. How A Committed Community Can Help You Explode Sales While Fighting Hunger. Startup CPG Success strategies. Community and service are the essence of natural. We rise by helping each other. Natural brands are leading the conversation around social and environmental performance, ending world hunger and much more
Doug Helbig & Zach Greenberg With Colorado Food Works, A Strong Vibrant Community Raises The Tide For Natural Brands. The strength of natural is it’s ability to foster strong vibrant communities, mentoring, advice and business education in addition to support required to help brands succeed. Networking groups provide the glue to boost a brand's prosperity.
Leverage Local Resources To Get A Competitive Edge - Michael Bevis With City & County Of Denver. Local communities have a wealth of resources to help brands grow and scale. Most brands overlook or don’t know how to access available resources. They can give you a significant and sustainable competitive advantage. More importantly, your success is their success. The City Of Denver has set the bar high. They are committed to being the go-to resource for emerging and existing companies. In this webinar we will highlight the many programs and services available and how to access them. In addition, they have a Global Landing Pad as well as Global Partnerships and much more. Become a part of this connected community!

Day #4 : How To Set Yourself Up For Success In Business

Tip of the day:

Your Energy And Your Persona Are Reflected In Your Brand And Amplified Through Your Messaging And Your Brand Story. Set Yourself Up For Success In Business By Making YOU A Priority.

For Additional Inspiration:

Whitney Lauritsen (Eco-Vegan Gal) & Jason Wrobel With Wellevatr, Brand Health Begins With Your Wellness Elevated. Growing a brand is difficult and it can take a lot out of you. The constant deluge of distractions fights for your attention and can derail you. Your brand's success is a reflection of your overall health - to maximize distribution, sales, and profits.
How To Explode Sales During A Pandemic, Adam Hertel With Summit Sales Consulting. The best way to explode sales is to leverage expert insights and best practice strategies with a proven track record. Hiring top talent full-time is really expensive. Fractional (À la cart) experts provide high level affordable support to rocket sales
Eric Skae, How To Maximize The REAL Value Of Your Brand To Increase Sales And Profits. Most brands rely on the same cookie-cutter strategies. There is a better way to grow & scale your brand. Proven tactics from an industry expert, a high-performance team, a firm grasp of your customer, & flawless execution can explode your sales & profits
The Most Important Customer You Need To Focus On, Ted Ning With Bodhi Tree & LOHAS & NatchCom
Thinking Beyond Equity - Alternative Funding Solutions That Will Help You Weather The Storm, Jessica Bates with Dwight Funding
A Brand-Building Coaching Session, Marshall & Elliott Rader With The Gluten Free Bar

Day #5 : How To Develop Strategic Goals With Accountability

Tip of the day:

Don’t Be Afraid To Have Audacious Big Dreams. Disruptive Brands Are Leading Key Growth Trends. Use SMART Goals To Remain Focused And On Track

For Additional Inspiration:

Justin Gold With Justin's, Disrupting The Category By Looking To The Future Of Innovation. Most brands tend to improve upon existing products. Typically the changes include formulation and flavor modifications. Rarely do they include redefining the category with innovative packaging AND making a better product while improving the industry.
Simple Solutions To Maximize Broker Effectiveness & Accelerate Sales Growth. Nothing happens until someone buys your product. Getting your brand on more store shelves and into the hands of shoppers is critical to your success. This requires a dedicated sales team all working in unison. Learn key strategies to maximize sales
Simple Strategies To Amplify Sales Through Effective Broker Management. Most brands rely on brokers to sell and merchandise their products. Hiring your own team is a luxury few can afford. I get a lot of questions about strategies to grow sustainable sales by leveraging their broker relationship. Insider secrets inside!
Trade Marketing Goal Setting – You Can’t Hit A Target You Don’t Aim For Are you tired of feeling like an ATM machine? Stop throwing money away! Most brands do not make this a priority. That is a huge mistake that can be catastrophic. Trade Marketing represents 25% of your brand's gross sales and yet over 70% is wasted. You can not afford to squander any opportunity to introduce your brands to new shoppers. An effective strategy can 13x your promotional ROI. It requires flawless execution and that begins with setting and achieving well-thought goals..
Caryl Levine From Lotus Foods & OSC2 & Climate Collaborative, How A Vision Quest Evolved Into An Iconic Brand. Do you know what a vision quest is? It’s a search for a higher meaning and purpose. Learn how an iconic brand was born out of purpose and mission and is now leading an important movement and changing countless lives in the process
11 Proven Strategies To Increase Your Market Basket Size And Grow Sales, Dan Lohman With Brand Secrets And Strategies. Your most valuable asset is the shopper that buys your products. Their market basket is far higher than mainstream brands. Shoppers buy multiple items each trip. Real shopper loyalty is tied to the impact your products have on their purchase decisions

Day #6 : How To Hire Wisely To Fill Strategic Skill Gaps

Tip of the day:

The Real Strength Of An Effective Leader Is Measured By The People They Surround Themselves By And How They Empower Them To Succeed On Behalf Of The Organization

For Additional Inspiration:

John Foraker With Once Upon A Farm, The Importance Of A Compelling Selling Story To Get Your Brand On Store Shelves. A compelling selling story is the key to every brand’s success. It is the key to getting your products on retailer’s shelves. It must include rich actionable insights about how your loyal consumers shop the category as well as fact-based recommendations
Gail Becker With CAULIPOWER, Lessons On Challenging A Giant And Becoming A Cherished Brand. A classic David & Goliath story about a disruptive brand that challenged top preeminent brands & became a household favorite overnight. Surrounding yourself with experts adds rocket fuel to your growth. Gail's story & how she reinvented a stale category!
Josh Wand With ForceBrands & Brand Builder Podcast, Building A Solid Team Is A Critical Component With Every Brand’s Success. There is no I in Team. Effective leaders are known for their ability to surround themselves with enthusiastic talented people who can help them build, execute, and scale. It can be the difference between even getting off the ground and longterm success
The Importance With Mission Beyond The Brand, Jeffrey Hollender With Sustain Natural & Seventh Generation
Fun - The Essential Ingredient For Brand Success, Dave Hirschkop With Dave's Gourmet
The Recipe For Success For Scaling Your Brand, Jeff Greenberg With The Kitchen Coop

Day #7 : How To Know The True Cost Of Your Products

Tip of the day:

Accuracy Matters! Knowing the true cost of your products will give you a significant edge as you plan, forecast, and promote giving you more runway to grow and scale.

For Additional Inspiration:

How To Hire Wisely To Fill Strategic Skill Gaps. Is your brand strategy to run a sprint or a marathon? Knowing the health of your brand will help you gauge your stamina & help you reduce the risk of a heart attack. Healthy brands live longer requiring less capital & giving you more runway to grow sales
Building A Solid Framework For Sustainable Brand Growth, Katie Mleziva With Real Food Brands Podcast
HOW TO ASSESS THE HEALTH OF YOUR BRAND. Your contribution to profitable sales is more important than your velocity. Learn the difference and why this matters most to retailers! You are taught to focus on your brands sales velocity. That overlooks what really matters to retailers - the sustainable profits your brand contributes to their category growth. This is the health of your brand, something overlooked by canned topline/cook-cutter templated reports and not taught elsewhere. Master this simple strategy to grow sales and thrive.
Turn your packaging into a profit center. The shocking truth about sustainable packaging. Strategies to grow sales, save time, & money

FREE Trade Promotion ROI Calculator

10 Minutes To More Sales And Profits!

Are you tired of feeling like an ATM machine? Stop throwing money away! Most brands do not make this a priority. That is a huge mistake that can be catastrophic. Learn how to use this Cool Promotion Analysis Tool below to maximize your trade marketing ROI! RetailSolved.com/PromotionROI

Day #8 : How To Master Your Why – What Problem Do You Solve

Tip of the day:

Know your why! How does your mission (your why) align and resonate with your customers? Communicate in a single voice with the same passion, enthusiasm, and authenticity as the founder

For Additional Inspiration:

How Are Shoppers Navigating The New Normal? Consumers’ top health priorities are changing their buying habits in anticipation of the next wave of COVID. COVID-19 is increasing consumer spending on natural health products as 47% take more preventative health measures. Learn what’s top of mind for consumers now and how their shopping habits are evolving.

How Are Shoppers Navigating The New Normal? – FREE webinar replay

Covid has radically changed how & where you sell your products. Your ability to remain relevant is critical to your success & it beings with how well you meet your customers needs. Your customers want your healthy products. Make it easy to buy your brand

Your ability to remain relevant is critical to your success and that beings with how well you meet your customers needs. Your customers want your healthy products. It is imperative that you make it easy for them to find and buy your brand wherever they shop, including on-line. Step one is knowing how the pandemic is impacting the way they shop.

Seth Goldman With Honest Tea & Beyond Meat, Mission Based Brand Success Stories. Mission-based brands resonate with consumers. Shoppers want to feel good about the products they purchase. Seth shares his journey as an activist to entrepreneur, industry thought leader, and no compromise iconic brand builder.
How To Get Your Brand On More Store Shelves, Dan Lohman With Brand Secrets And Strategies. Nothing happens until someone buys your products and shoppers can’t buy them if they can’t find them. Make it easier for customers to find and buy your brand! Proven strategies to grow sales, stand out on a crowded shelf, and 2x your loyal shoppers
Sheryl O’Loughlin With REBBL & Clif Bar, Killing It - Life lessons Of Humility, Love & Inspiration. Most work to live. The inspired live to work with bold mission-driven visions that fuel their souls. A true leader is someone who humbly nurtures the creative spark within others to be more and do more. Mission and purpose are their guiding principles
Jeffrey Hayzlett Chairman C-Suite, C-Suite Brand-Building Strategies For Natural Food Brands. The thing that makes natural natural is our robust and engaged community. Community is what keeps us connected. It helps us survive, grow & thrive - especially during these challenging times. C-Suite is going to help me better serve the natural community
Can Shoppers Trust Your Brand?, Jaclyn Bowen with Clean Label Project. Shoppers want quality products they can trust. These trends are fueling sustainable growth across most every category. Like ripples in a pond, natural is where these trends are born. Early adopters have a unique competitive advantage to win over shoppers

Day #9 : How To Convert Your Dream Customers Into Loyal Evangelists

Tip of the day:

You need to own your customers! They are you most valuable asset. Build a thriving connected community to engage and nurture them – how you convert your dream customers into loyal evangelist

For Additional Inspiration:

Bill Bishop With Brick Meets Click, Brand Strategies To Drive Sales At Retail. Uncover strategies brands can use to drive sustainable sales in traditional retail & online. Guest Bill Bishop, Brick Meets Click, provides valuable insights to help brands extend their messaging beyond the package to broaden their appeal to more shoppers
How To Boost Shopper Engagement And Explode Sales. There is a better way to boost shopper engagement and grow sales. It begins with building a connected community. Let your customers know that you appreciate and value them. Most brands spend more time trying to repeatedly re-acquire the same customer as opposed to nurturing their existing shoppers – why promotions are so expensive and ineffective. It’s a lot more effective to convert your existing customers into loyal evangelists. It’s also how you add rocket fuel to your growth while you future proof your brand. Everyone is overwhelmed by the pandemic. There is so much noise and confusion. We all want to return to our lives. This creates a unique opportunity for you to differentiate your brand from others and stand out from the crowd. You now have the ability to let shoppers know how much you appreciate them. Let them know that you value their input about your brand. Invite them to belong to your connected community. A key reason marketing is largely ineffective is because it overlooks your individual customer. Personalization is the future of our industry. Early adopters will gain a significant competitive advantage. It’s as easy as starting a conversation with a new friend and it does not require any complicated algorithm.
How Do You Future Proof Your Store In Uncertain Times. Top Strategies For Brands To Partner With Retailers This is in cooperation with Whole Foods Magazine. This webinar is for both retailers and brands. Fact: 1) People still need to eat 2) The best defense against any virus is healthy food and a healthy lifestyle 3) Shoppers want products that align with their values No one knows how the virus will impact shopper behaviors – specifically how this will affect your sales. People still need to eat. They want healthy products more now than ever. Learn how brands and retailers can work together to better weather this storm. Make it easier for your customers to find and buy the products they want – your products! Learn how to work smarter, not harder
Stop Wasting Money, Make It Easier For Shoppers To Find And Buy Your Brand
Full Circle Sustainability - Sales Success Customer First Strategies, Mike Forbes With Alter Eco
Marketing Success Strategies - What Every Brand SHOULD Do, Meghan Disch With GoodBelly

Want To Boost Shopper Loyalty?

Real shopper loyalty is not something that can be purchased through promotions or embossed on a plastic card. It is earned by consistently delivering exceptional value, trust, and loyalty. Learn how to gain a substantial competitive advantage by focusing on your loyal shoppers.

Day #10 : How To Create A Thriving Engaged Community Around Your Brand

Tip of the day:

Welcome shoppers into your community. Embrace them. Tell them how much you appreciate them. Invite them to co-create new products and become a part of your brand

For Additional Inspiration:

Chloe Sorvino with Forbes, Fixing Our Broken Food System Beginning With Natural And Local. The best defense against any virus is a healthy diet. Healthy brands are at a huge competitive disadvantage. Our food system was broken before the pandemic. It exposed serious inequities needing to be fixed. Start with helping natural brands thrive & grow
Matthew Caspersz with Cha's Organics, The Profound Impact A Regenerative Organic Brand Can Have On Shoppers, Farmers, Our World.
The #1 Reason Most Brands Fail & How To Avoid This Fatal Mistake
How A Disruptive Start-Up Revived A Dying Category & Became A Top Selling Brand, Joel Clark With Kodiak Cakes
How To Become An Indispensable Brand, Mitch Duckler With FullSurge
Effective Merchandising Strategies To Grow Sales & Shopper Loyalty, Mat Brogie With Repsly

Day # 11 : How To Become A Great Story Teller – Engage Customers

Tip of the day:

Become a consistent and impassioned master storyteller. Shoppers want personalization which begins with a human focus. Stories that resonate and connect with shoppers inspire brand evangelism and fierce loyalty

For Additional Inspiration:

Joel Warady With Enjoy Life Foods, Brand Building Strategies That Work By Putting The Shopper First. Actively listening to the consumer is the key to increasing shopper loyalty, sales, and profits. Its the cornerstone of every successful marketing strategy. Learn how a brand created and became the leader in allergy free
Jon Sebastiani With Sonoma Brands & Krave & Smash Mallow, Selling With a Master Brand Storyteller. Brands stories that resonate and connect with shoppers help them stand out on crowded shelves and appear in more shopping baskets. They inspire brand evangelism and fierce loyalty. This is accomplished through consistent and impassioned storytelling.
Beau Haralson With Human Design, Sales Success Begins With Story Telling That Resonates With Humans. It’s easy to forget that the person on the other side of any sales transaction or promotion is a human. Brand marketers tend to use general terms like target customer in sales campaigns. Shoppers want personalization which all begins with a human focus.
David Lemley With Retail Voodoo, Why Brands Need To Become Good Citizens To Win Over Future Shoppers. Sustainable brand growth that attracts future shoppers will be tied to ethical practices including conscientious human-like characteristics. Aligning with mission-based causes, Citizen Brandhood is the focus of David’s new book, Beloved & Dominant Brands.
Emily Soccorsy & Justin Foster With Root + River, How To Be An Authentic Brand With A Soul. Your brand is a persona of your company and all that includes. Shoppers appreciate authentic brands that align with their values. Your brand is a culmination of the leadership decisions and choices that the company makes, of the people within the brand.
Fred Hart With Interact Boulder, Your Branding Must Convey Your Promise & Commitment To Excellence. Your branding needs to be an extension of your product. It must be memorable and install trust and confidence. It should standout on a store shelf, be recognizable from a distanced and be able to sell itself even in the absence of good copy

Day # 12  : How To Make It Easy For Shoppers To Find And Buy Your Brand

Tip of the day:

Shoppers can’t buy your products if they can’t find them. Make it easy for them to find and buy them anywhere they shop. Include complementary products in their shopping journey.

For Additional Inspiration:

Proven Strategies To Grow Sales, Stand Out On A Crowded Shelf, & 2x Your Loyal Shoppers. Sustainable sales growth requires a thoughtful strategy and commitment to be better than other brands. Like the tortoise and the hare, small strategic incremental steps can add up to a huge win. Today's story illustrates a better way to grow your brand.
The Essential New Item Checklist - The Recipe For Success. New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers, and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers.
Mike Fogarty With Choice Market, Creative Disruptive Retail Strategies That Put The Shopper First. Shoppers want what they want & any retailer who makes that their primary focus will win the retail game. Now layer on local, organic, fast-casual dining, & convenience & you have the recipe for success. This model should be the rule & not the exception!
Compostable Packaging Solutions To Reduce Packaging Pollution, Carl Joachim & Dustin Steerman With ePac Flexible Packaging
The Inconvenient Truth About Single Use Packaging, Kelly Williams With NaturesFlex
One Brand Making A Difference & Changing The World, Megan Shea & Chip Heim With The Soulfull Project

Day # 13 : Use Clarity And Consistency To Amplify Your Message

Tip of the day:

Confusion pushes shoppers away. The customer journey needs to be simple and straight forward. Help lead shoppers to the resolution of their problem and you will win them for life.

For Additional Inspiration:

Kim Kirchherr With K2 Outcomes, Brand Success Begins With Clarity, Not Confusion. Connecting Agriculture, Food, And Health. Brand success begins with clarity. How clearly do you articulate the value of your brand & why those benefits matter, where every conversation should begin. Authentic ingredients help shoppers know, like, & trust your brand - the bedrock of true loyalty
Bobby Umar With Raeallan, Story Telling Secrets, Brand Messaging Strategies To Amplify Your Brand. An effective branding strategy is the key to every brand’s success. Learn innovative strategies anyone can use to identify who your ideal shoppers is along with how and where to find them. Learn how to leverage the strength of your brand to win at retail
Jeffrey Fierberg With Sora Digital, How To Use Digital Effectively To Tell Your Brand Story. Story telling is the most effective way to communicate - especially on video when done right. It transcends words and still images. It can make an impactful and lasting connection that helps you control the narrative. It’ a great way to build community
Plant Based Growth Strategies, Mike Cooke With Daiya Foods
Sustainable Solutions, Regenerative Business - The Future Of Natural, Neil Blomquist
Innovation & Revolution Is At The Heart Of Successful Brands, Neil Grimmer With Habit & Plum Organics

Day # 14 : Identify Your Ideal Retail Partner, Including On-Line

Tip of the day:

Just like every customer is unique, so is every store. Use what you have learned to find and identify your dream shopper and focus all your efforts there.

For Additional Inspiration:

Jeff Schmidgall With Bubba's Fine Foods, Choosing The Wrong “Expert” Jeopardizes Your Brand. Over 80% of natural brands fail within the first year. I’m committed to changing this. Many “experts” offering advice lack the creativity to grow your brand. Your sales strategy needs to be as unique as your brand. The perils of choosing the wrong expert
Sarah Davidson & Joseph Tarnowski With ECRM, The Creative Strategy To Introduce Your Brand To Retailers. The key to every brand's success is getting it found on retailers shelves. Shoppers can’t buy your products if they can’t find them. This can be a very expensive and difficult, especially for new brands. Today’s episode is about simplifying this
Brandon Leong With RangeMe, Creative Strategies To Make Your Brand Discoverable To Retailers In Uncertain Times. Natural brands are panicked with Expo West being canceled but you don’t need to be. There is an alternative that easily makes your brand discoverable to retailers wanting to attract that unique shopper your brand appeals to. Learn what you need to know
ECRM And RangeMe, How To Get Your Brand Discovered By Retailers And Get It Onto Their Shelves, with Sarah Davidson, Joe Tarnowski & Brandon Leong. There is a better way to get your brand onto store shelves and into the hands of more shoppers during these uncertain times. Trade shows are great for networking but they do not provide face time with retailers you need to grow and scale your brand
Jeff Cohen With Seller Labs, Amazon Success Strategies. Your brand needs to be available where people shop. That includes online. Effective online strategies can also drive incremental sales in traditional stores. Amazon propels brand growth. The right strategy can add rocket fuel to your sales and profits
Why A Data Driven e-Commerce Strategy Is Critical To Your Success - AMZ Advisers With Mike Begg. Is your brand available everywhere your customer's shop including online? Digital strategies can make it easier to confidently grow and scale your brand. Ensure your success with custom insights that put your shoppers first - what retailers really want!

Day # 15 : How To Become A Trusted And Respected Retailer Partner – A Category Leader

Tip of the day:

Retailers want and need your help! You hold the key to giving them a huge competitive edge. Become an indispensable trusted resource and partner and savvy retailers will reward you with incremental opportunities

For Additional Inspiration:

Ben Friedland With Lucky's Market, Retail Done Right, Success = Retailers + Brands Partnering To Satisfy Shoppers. Brand Engagement
Robbie Vitrano With Good Spread & NatchCom, Understanding What Drives The Beating Heart Of Natural. Sales Story Optimization
Leigh Keith & Bill Keith With Perfect Bar, The Perfect Recipe For Growth, Knowing Your Numbers + Authentic Love For Your Hive. Shopper/Loyalty Engagement Enhancement
Make it easier for customers to find and buy your brand! Proven strategies to grow sales, stand out on a crowded shelf, and 2x your loyal shoppers
The same canned report other brands use WILL NOT differentiate your brand. Learn how mine for the actionable insights retailers REALLY want!
Don’t trust your future to anyone BUT you. Learn how to help guide retailers drive sales by making it easy for shoppers to find and buy your brand
How To Get Your Brand On Store Shelves And Into The Hands Of Shoppers. Nothing happens until someone buys your products and shoppers can’t buy them if they can’t find them. Make it easier for customers to find and buy your brand! There is a difference between the Canadian and the US organic shopper. Knowing this will give you a competitive advantage – what you need to know. This is the presentation I was to give at the Canadian Organic Trade Association Breakfast at The Natural Products Expo West 2020 show.

How To Get Your Brand On Store Shelves And Into The Hands Of Shoppers – FREE webinar

Nothing happens until someone buys your products and shoppers can’t buy them if they can’t find them. Make it easier for customers to find and buy your brand! There is a difference between the Canadian and the US organic shopper. Knowing this will give you a competitive advantage – what you need to know. This is the presentation I was to give at the Canadian Organic Trade Association Breakfast at The Natural Products Expo West 2020 show before it was cancelled.

Day # 16: How To Use Data Analytics – The Roadmap To Future Sales And Profits

Tip of the day:

Knowledge is power – especially in this industry. If you want to compete at a higher level you need to adopt the advanced strategies big brands rely on. This is how you level the playing field and even gain the edge you deserve!

For Additional Inspiration:

Mathis Martines With Enlightened & Formerly Kroger , What Retailers Really Want — Insider Secrets To Getting On Shelf. Category Leadership
David Benzaquen With Plant Based Solutions & Ocean Hugger Foods, What's Behind The Hottest Trend In Retail. Brand Engagement
huck Muth With Beyond Meat, Sales Extend Beyond Retailer's Shelves. Shopper/Loyalty Engagement Enhancement
How To Keep Your Brand Alive Today And Tomorrow And What Comes Next, Andrew Therrien With Big Orange Productions. Brand Engagement
Mike Berland With Decode_M, The Secret Of Thriving Through A Crisis Begins With Knowing What Your Customer REALLY Want. All brands struggle to connect with their ideal shoppers. Largely because most commoditize shoppers or lump them into common buckets. Being able to spot trends requires intent listening and being able to isolate real insight from the noise, the M-Factor
Jessica Malach With Social Nature, How Natural Brands Are Adapting To The Pandemic. How are natural CPG leaders adapting to the new retail environment? You might be surprised. Answers from Canadian and US brands and shoppers, obstacles to avoid, opportunities to capitalize on and what your loyal shoppers REALLY want in the new normal

Want A Retail Math Cheat Sheet?

Each of us needs to perform basic retail math calculations but it’s not always possible to remember every formula, especially if you don’t use them on a regular basis. Here’s a quick cheat sheet with some of the most important formulas you need to know.

Day # 17: How To Use Fact-Based Selling To Give Your Brand A Sustainable Edge

Tip of the day:

Fact-based selling is advanced story telling – what I call true category management. Fact-based story telling includes actionable recommendations with measurable results to give you the edge you deserve

For Additional Inspiration:

Steve Hughes With Sunrise Strategic Partners & Boulder Brands, Proof That Advanced Strategies & Fact-Based Selling Stories Add Rocket Fuel To Your Growth. Ever wish you had a crystal ball? Leveraging the advanced strategies big brands use helps you compete more effectively, saves you valuable time and money, provides you with actionable insights into future trends and a significant competitive advantage
Russ Forester With Hain Celestial, Proof That Becoming A Category Leader Opens Doors & Grows Sales. What retailers really want - actionable insights from you! Being a valued resource to retailers opens doors and gives you a substantial sustainable competitive advantage. Being a category leader returns a high ROI, grows sales, and builds shopper loyalty
TJ McIntyre With Bobo's Oat Bars, The Importance Of A Solid Business Strategy. Knowledge is power. Nowhere is that more important than in natural. Knowing your numbers is the key to your success. Fact-based strategies can add rocket fuel to your growth. Hear how an expert leverages these advanced strategies to exceed expectations
What other brands WISH they knew to dominate their category. Learn how to become a Category Leader. What retailers REALLY Want!
The great equalizer between small and large brands. Learn what retailers really want, and how to grow sustainable sales and profits
Learn strategies to grow sales by improving the customer journey making it easy, convenient, and stress free saving them valuable time and money

Day # 18: How To Make And Sell Products Your Customers Want To Buy

Tip of the day:

Natural is the R&D for total CPG. Natural products are driving the profitable trends. Co-creating with your loyal tribe can dramatically improve new item launches while streamlining innovation giving shoppers products they are eager to buy.

For Additional Inspiration:

Ahmed Rahim With Numi Organic Tea & OSC2 & Climate Collaborative, How An Unsung Hero Changed The Way We Celebrate Food. One person can make a lasting and dramatic impact on the way we celebrate food and how it unites our community. Authentic humility and purpose is what drives mission-focused brands to do more and be more helping shoppers feel good about their purchases
Miyoko Schinner With Miyoko's Kitchen, Reinventing Favorite Foods. Everyone loves cheese but many can’t or don’t eat dairy. Flavoring substitutes have never been a good alternative, especially with artisan products. Dietary choices should not restrict access to flavor and quality. Veganartisan cheese fills that void
Greg Steltenpohl With Califia Farms & Odwalla, Disrupting The Category By Cleaning It Up. Standing out on a crowded shelf by redefining the category with creative packaging and cleaned up ingredients. Advanced strategies that enhance your selling story to rise above the competition, including in mainstream. Make your mission your priority
Seth Tibbott With Tofurky, In Search Of The Wild Tofurky And The Evolution Of The Hottest Food Trend. Have you ever seen a Tofurky in the wild? Come explore how the brand with a funny name pioneered the fastest growing food trend and helped launch the plant-based phenomenon. Learn how this Earth friendly movement is changing the way we eat
Kristyn Lawson With Krissy Farms, Creative Produce Solutions - Building Blocks For The Products You Love. Have you ever wondered how things are made? We are all extremely curious but few truly understand where their food comes from and how it’s grown. Produce is the primary building blocks of all we consume. Better ingredients equal better quality and taste
Dan Kurzrock With ReGrained, Edible Upcycling, Finding New Uses For Food “Waste”. Food waste and recycling are both hot topics. A big part of that is reducing and then finding new uses for “waste”. Edible upcycling in an ingenious way to convert discarded bi-products and convert them into a new high fiber high protein food ingredient

Day # 19: How To Become An Expert In Your Retail Partner

Tip of the day:

No two retailers are the same. They deserve to be respected and valued. Their success is your success. Personalizing your relationship will pay huge dividends and give you the edge you deserve.

For Additional Inspiration:

Bob Burke With Natural Products Consulting, The Most Important Sales Management Success Strategies. Building a brand can be challenging. Surrounding yourself with quality experts can lessen the load. Learning from experts can add rocket fuel to your growth and help you avoid costly pitfalls. Engaged knowledgeable leaders outperform their competitors
Todd Kluger With Lundberg Family Farms, Proven Strategies To Level The Playing Field & Win At Retail. Retailers want and need brands willing and able to provide actionable insights to grow sales and increase shopper loyalty. Any brand can be a category leader. How a small brand leveraged advanced strategies to gain a competitive advantage with big brands.
Tim Forrest With Tim Forrest Consulting, WHY MOST BRANDS FAIL - THE ROADMAP TO SALES SUCCESS. Nothing is more important to the success of any brand than the customers who buy your products. They can’t buy your products if they cant find them. Having a solid selling strategy is not enough - you need follow through to ensure sales success
Andrew Therrien With Big Orange Productions, Essential In-Store Marketing Strategies That Put Customers First & Grow Sales. Your success as a brand relies on your ability to market it effectively. In-store trials, when done right, can add rocket fuel to your sales. It can also open new doors to partner with savvy retailers. Most brands overlook this - learn why this matters
Yuval Selik & Christopher Ambarian With Promomash, The Blueprint To Mastering The Shelf With In-Store Execution. All brands struggle with maximizing their trade marketing ROI, especially in-store. There is an easy and a hard way to do anything. Having a blueprint to follow is similar to a roadmap. It can save you valuable time, money, & worry while exploding sales
Heather Wainer With Whole Foods Magazine, Building Community By Informing And Educating The Natural Products Industry. Building a connected community begins with authentic honest collaboration. With all the disruption in our world right now, retailers and brand’s need more than ever to remain united. What makes natural, natural is our commitment to rise together as one

Day # 20: Knowledge Is Power, How To Win At Retail

Tip of the day:

Knowledge is power – especially in this industry. Raise above your competition by becoming the trusted go-to resource retailers turn to get the edge they deserve.

For Additional Inspiration:

How To Get Your Brand On The Retailers Shelf — What Retailers REALLY Need & Want. Getting your brand on retailers shelves & into the hands of shoppers was the underlying focus of every talk at Expo West. It was echoed by retailers, industry thought leaders & shared by every brand- the reason for my TURNKEY SALES STORY STRATEGIES course.
Proven Merchandising Strategies Used By Category Leaders That Win Over Retailers. If you need brain surgery you go to a specialist, yet brands continue to rely on brokers, agencies, etc for their insights. Their capabilities are no match for big brands. If you want to play at the level of big brands, you need to BE AT THEIR LEVEL.
Scott Jensen With Rhythm Superfoods & Stubb's Legendary Bar-B-Q, Leveraging Mainstream Best Practices To Build Two Legacy Natural Brands. Mainstream brands are known for their commitment to training their teams. Those skills are the driving force behind their brands. What if you could leverage those skills to build a natural brand?- It would be like pouring rocket fuel on your growth.
Tim Forrest With Tim Forrest Consulting, The 9 Essential Pillars For Sales Success. The blueprint to growing a successful brand includes 9 important foundational elements brands cannot afford to overlook. They are the building blocks that help brands get their products onto more retailer shelves and into the hands of more shoppers
Walter Robb With Stonewall Robb & Whole Foods Market, The Future Of Retail. Before you can appreciate where you’re going, you need to know where you’ve already been. Natural has an inspirational history that continues to flourish. It has helped to explode growth and create potential solutions to some of our biggest challenges.
Corinne Shindelar With INFRA & The Climate Collaborative, Success Strategies For Natural Retailers, The Lifeblood Of Natural Brands. Most healthy brands first appear on natural retailer shelves. They are experts in providing tremendous value, customer service and product education to shoppers. Natural retailers who collaborate with brands gain a significant competitive advantage.

Want To Know How To Get On More Store Shelves?

Getting your products onto store shelves is critical to your success – even online stores. There is an easier way to grow sales and profits that can also save you valuable time and money. Knowing this simple strategy can explode sales and give you a substantial and sustainable competitive advantage.

Day # 21: How To Know The Value Of Your Promotions – Prioritize Trade Marketing

Tip of the day:

The best way to reduce wasted spending and explode sales is to maximize your promotional effectiveness. Get more runway to grow and scale, better valuations, and give retailers a reason to say yes to your recommendations.

For Additional Inspiration:

Trade Management Essentials To Grow And Scale Your Brand. Stop Wasting Money Today! Maximize your Trade Marketing ROI with proven strategies to grow profitable sales and competitive advantage. Learn what you need to know. Trade spending includes everything required to get your products onto store shelves and into shoppers' hands. About 25% of a brand's gross sales are tied to trade marketing and yet over 70% (higher in natural) of your promotional spending is wasted or ineffective. Let’s fix that!
What Is Trade Marketing & Why Does It Matter, Kurt Kaiser With ViaggioTrade
Essential Strategies To Maximize Your Trade Marketing ROI, Kurt Kaiser With ViaggioTrade
Trade Promotion Review Strategies - Where To Begin And What To Focus On
8 Proven Strategies To Maximize Trade Marketing ROI. Retail is pay to play. Trade marketing represents everything required to get your product into shopper's hands. It is typically the single largest line item on a company’s income sheet representing about 25% of your gross sales and yet over 70% is wasted – more in natural. Would you like to know proven strategies to reduce wasted promotional spending and gain a competitive edge, even with big brands? That’s the focus of this free webinar. YOU DON’T WANT TO MISS IT!
Top 5 Strategies To Dramatically Reduce Deductions And Save Money. Deductions are a huge drain on your finances and not all are valid. They can derail and even bankrupt your brand. They place a huge burden on your cash flow that can negatively impact every aspect of your business. Some retailers and distributors view deductions as a profit center hoping that brands won’t invest the necessary time required to investigate the mountain of excessive claims. Learn simple strategies to gain control over YOUR MONEY and channel your resources to grow sustainable sales and scale your brand.
PROVEN STRATEGIES TO MAXIMIZE TRADE MARKETING ROI. Over 70% of your promotional spending is wasted or ineffective, why most brands fail. Avoid this fatal mistake. Learn how to not be a statistic

25% of your brand's gross sales are tied to your trade marketing efforts and yet over 70% of your trade spending is wasted or ineffective. The primary purpose of a promotion is to introduce your products to new shoppers.

Tired of feeling like an ATM machine? Wish you knew how to get more runway to scale your brand along with a higher ROI from your promotional spending? That’s what this course is about, helping you grow and thrive by getting your products onto more store shelves and into the hands of more shoppers.

Stop Wasting Money! Want To Know How?

Trade marketing includes everything required to promote your brand. It’s your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize their promotional ROI. There is a better way to grow sales & profits.

Day # 22: Maximize Productivity, Prioritize Important Tasks And Block Time

Tip of the day:

Surround yourself with talented subject matter experts to give you the freedom to focus on what you do best – to innovate.

For Additional Inspiration:

Dustin Finkel With KAPOP, How To Swim With The Sharks On Shark Tank - Lessons Learned. Retail is expensive. Small brands rely heavily on investors to fund their growth, why shark tank style events are so popular. Swimming with the real sharks can explode your growth. The strategy Ka-Pop used to get on stage, insights that all brands need
Robert Craven With MegaFood, Shoppers Want Trust & Transparency - The Cornerstone Of The Natural Channel. Shoppers want what they want and they want products they can trust. Natural brands are built on delivering exceptional value to their consumers. Transparency and authenticity are at the heart of their success. Learn tips from an industry leader.
Doug Brown - Explode Sales By Unlocking Your Profitability - Win-Win Selling With Business Success Factors. Want to know the success secrets behind Tony Robbins, Chet Holmes, and Russ Whitney? Listen in on their independent sales and training president. Add massive value to grow sales and profits by resolving objections through Win-Win Selling strategies
How A Family Recipe Became A Thriving Brand, Vincent Kitirattragarn With Dang Foods
4 Points To Building And Scaling A Brand In The Era Of Covid, Kevin Webber & Patrick Webber Fourpoints®Bar & Basecamp Co-Pack
Real shopper loyalty is earned not embossed on plastic cards. Learn how to convert occasional customers into loyal brand evangelists!

Day # 23: Be Laser Focused, Say “No” to Distractions

Tip of the day:

Your success is measured by your sales. Anything that does not drive sales needs to be secondary or needs to be delegated to so someone better equipped to handle it. Say “no” to these distractions!

For Additional Inspiration:

Tim Joseph With Maple Hill Creamery, Sales Growth Strategies That Focus On Shopper Satisfaction. You are what you eat. That statement goes well beyond the ingredients label. Innovative disruptive brands are changing the way we eat, improving nutrition. Learn how a brand grew sales and shopper loyalty by giving customers what they want.
Megan Reamer With Jackson's Honest, The Power Of Perseverance & Mission Focus. Starting a brand is hard work. It challenges every aspect of your person. Brands that succeed and grow are born out of a “never give up” attitude and a focused dedication to solving a specific problem. Personalized mission-driven energy accelerates growth
To Sell More & Grow Beyond Other Brands In Your Category, You Need To Use Strategies They Overlook. You’re taught to use out-dated strategies every brand uses to sell your unique disruptive brand. Your sales strategies should be as innovative as you are. Knowing your brand health & leveraging it at retail is the best strategy for sustainable growth
Focus On Shopper’s Market Basket Size To Exponentially Increase Sales, Dan Lohman With Brand Secrets And Strategies. Do you know the true value of your customers, your most valuable asset? Not the cost to acquire them but their value to retailers. This is what retailers REALLY want, the unique shopper your brand attracts. Grow sustainable sales with your market basket
Birgit Cameron With Patagonia Provisions, Why Regenerative Organic Is An Important Step Toward Saving Our Home Planet. Patagonia Provisions and Rodale Institute just set the bar even higher with Regenerative Organic Certification. The future of healthy food & saving our planet begins with healthy soil, more nutrient dense crops, & great tasting products consumers want!
Scorecards are powerful project management tools - what gets measured gets done. KPI’S are the guardrails that insure flawless retail execution

Day # 24: How To Use Management By Objective To Maximize Sales (MBO’s)

Tip of the day:

MBO’s break strategic business objectives into bitesize chunks making them easier to digest and more attainable. Individual MBO’s rollup to accomplish larger organizational objectives driving the business forward.

For Additional Inspiration:

The 10 Most Important Things Every Brand MUST Do To Be Successful. Every brand's success can be traced back to how well they execute fundamental strategies. Small nuances in the way brands plan, implement, & collaborate with retailers can set you apart as the category leader giving you a sustainable competitive advantage
Meaghan Connell & AJ Yager With Praxis Metrics, How To Turn Your Data Into Explosive Sales Growth. The right actionable insights can dramatically explode your sales & profits by making it easier for customers to find and buy your brand. Data does not need to be overwhelming or overcomplicated when you have a qualified guide to maximize your potential
Gary Hirshberg, Seth Goldman, Miyoko Schinner, Kyle Garner, Sheryl O’Loughlin & Chuck Muth, Sage Advice From Natural Industry Icons Revisited. Natural food brands learn a lot from CEO’s, founders, & industry thought leaders. Proven actionable insights from Gary Hirshberg, Seth Goldman, Miyoko Schinner, Kyle Garner, Sheryl O’Loughlin, Chuck Muth, etc to accelerate brand growth in 2020 & beyond
How To Instantly Gain A Competitive Edge In Business, Daniel Lohman With Brand Secrets And Strategies. Your success as a brand depends on every competitive advantage you have in your category. That begins with every competitive edge you have as a leader. The simple easy to adopt strategy to give you a distinct and sustainable competitive advantage
Strategies To Help Natural Brands Grow And Scale Globally During A Pandemic, Charlie Knight with Mr Lee’s Noodles
A Blueprint To Ensure Category Growth

Day # 25: How To Ensure Flawless Execution Using Scorecards

Tip of the day:

Scorecards map out objectives in bitesize manageable chunks that keep you on-track and focused. They help you achieve your goals – they can be the difference between success and failure.

For Additional Inspiration:

Innovative Proven Strategies To Exponentially Multiply Sales
Phil Lempert The Supermarket Guru, Your Success As A Brand Begins With A Farmer. Celebrating Real Food. Farmers provide the raw building blocks for brands. Many consumers don't know where their food comes from beyond a supermarket. Celebrating the important role farmers play in our food system needs to be an integral part of your selling story and mission
ategory Review Strategies To Grow Sales & Profits, Dan Lohman With Brand Secrets And Strategies. Category reviews are expected by most retailers. They are one of the most underutilized opportunities to differentiate your brand and explode sales. It begins with a collaborative retailer brand relationship/partnership. Maximize every opportunity!
The 2 Best Tools To Ensure Sales Success. Nothing happens until customers buy your products. They can’t buy what they can’t find. Your retail execution needs to be flawless. Scorecards and KPI’s are the best tools to insure flawless merchandising, distribution, promotions, and sales excellence
Promotion Analysis Growth Strategies To Maximize Your Trade Marketing ROI. What if there was a tool that specifically identified your key opportunities to eliminate wasted promotional spending? Brands are looking for ways to cut wasteful spending while also looking for creative ways to explode sales during these uncertain times
Top Strategies To Dramatically Reduce Deductions And Save Money

Day # 26: How To Develop Performance Indicators To Maximize Results

Tip of the day:

KPI’s act as the guard rails that keep everyone on track. They help to ensure flawless retail execution.

For Additional Inspiration:

How To Reach Your 2020 Vision For Your Brand. How do you plan to grow and scale your brand to ensure success in 2020 and beyond? The top 10 best growth strategies to give you a significant competitive advantage and help you get your brand on more store shelves and into the hands of more shoppers
The Importance Of Perseverance & Overcoming Obstacles, David Perkins With Beetnik Foods
Cultivating Your Future Customers With Intercity Gardens, Nona Evans With Whole Kids & Whole Cities Foundation
Retail Horror Stories - How To Avoid Problems That Derail Brands. What if there was a tool that specifically identified your key opportunities to eliminate wasted promotional spending? Traditional strategies will only hamstring your brand and undercut your growth strategy. Every improvement equals more sales and profits
The Secret To Effective Promotion Management Is …, Yuval Selik with Promomash
How To Merge Two Distinct Cultures Into A Beloved Brand, Evan Holod With Michel et Augustin’s

Day # 27: Master Story Telling, The Power Of A Unified Voice

Tip of the day:

Storytelling is the most effective way to communicate. The power of a good storyteller cannot be underestimated. Your brand's success relies on how effective your storytelling is.

For Additional Inspiration:

TURNKEY SALES STORY STRATEGIES. Story telling is the most effective way to communicate. The power of a good story teller cannot be underestimated. This impacts every aspect of how and where your products are sold. Your brands success relies on how effective your story telling is
Suzie Yorke With Love Good Fats, Explosive Growth - The Result Of A Solid Brand Position. It’s impossible to hit a target you don’t aim for and yet that’s what most brands do. A well defined brand position can explode sales. Hear how Suzie NAILED her target and disrupted a category. Learn how you can do the same with the right resources
Brands Need To Have A Clear & Compelling Message That Resonates With Shoppers. Nothing is more important to a brand than the customer. Your brand story needs to resonate with shoppers just as much as the ingredients - beyond a retailer’s shelf. Brands who can personalize their messaging have the potential of going viral
Steve Hoffman From Compass Natural Marketing, Communication, The Importance Of A Unified & Powerful Brand Message. The strength of every brand is it’s ability to communicate beyond the four corners of its package. Shoppers demand authenticity and transparency beginning with the promise your brand makes. Amplifying the message is how you build loyalty & repeat sales.
The Importance Of Remaining Relevant At Retail With Shoppers, Michael Sansolo With Sansolo Solutions & Morning News Beat & Coca-Cola Retailing Research Council
Convert Occasional Customers Into Loyal Shoppers To Grow Sustainable Sales

Day # 28: How To Create A Sustainable Advantage For Your Business, Know Your Competitors Strategies

Tip of the day:

Become an expert in your competition. Leverage the strategies from the 30 Days To Prosperity series to give your brand the edge it deserves.

For Additional Inspiration:

Josh Tabin With Wild Zora & NatchCom, Profitable Digital Brand Building Strategies. Digital strategies can add rocket fuel to your sales growth. They can give you more runway helping you compete at a much higher level. Traditional retail is expensive & it’s pay-to-play. A blended strategy makes it easier for shoppers to find your brand
Foodservice Is Not Dead It’s Different And It Wants To Boost Your Natural Brand, Stephanie Lind with Elohi. Interests in getting paid to sample your brand? Looking for a new way to get your brand discovered? Leverage this innovative strategy to grow sales! There is a huge need for packaged products. They want & need healthy ready-to-eat pre-packaged products
Seth Greene - Market Domination Begins With Knowing Your Ideal Customer With Market Domination LLC and The Sharkpreneur Podcast. Brands striving to appeal to everyone overlook their ideal customers - a costly mistake. Build a solid foundation to grow and scale by picking a laser-focused micro-niche target market. Serve them relentlessly. They will celebrate and share your brand
Ron Karr - Velocity Mindset® - Strategies To Explode Sales And Eliminate Risk. There is an easier way to satisfy customers, give retailers what they want, develop & maintain high-performance teams, close sales, accomplish key objectives & it begins with how you show up. Give your brand the edge it deserves! Listen to learn how
Reyna Bryan of Elk Packaging, Sustainable Packaging, What You Need To Know & How To Emphasize It In Your Brand Messaging. Sustainable packaging is the future resonating with health focused brands committed to making a real difference in the world. Compostable packaging allows brands to extend their messaging beyond the ingredients while reinforcing their mission
Kelly Williams With NaturesFlex, The Secret Compostable Packaging Strategy Your Brand Needs To Know. Your brand's packaging needs to work hard and it should sell itself. Personalize your brand with your packaging. It should align with your mission and it should be compostable. Wouldn’t it be great if it could also help pay for itself? Learn how!

Day # 29: Look For And Close Category Gaps And Opportunities

Tip of the day:

Begin with the market basket and work backwards. How can you make it easier for shoppers to find and buy your products wherever they shop.

For Additional Inspiration:

Madeline Haydon With Nutpods, The Importance With Having A Solid Digital Brand Selling Strategy. Digital strategies give brands an equal voice against their largest competitors, leveling the playing field. The ability to create a connected community united around common needs, beliefs, and values is the most powerful way to amplify your brand’s voice
Doug Brent With Made In Nature, Profitably Bridging The Gap Between Perimeter & Center Store. Snackinghas changed the way people think about meals, sometimes as a meal replacement. Shoppers want healthy options they can trust from authentic brands. Produce is the bridge into center store. Success favors brands positioned to meet shopper's needs
What Role Should Trade Marketing Play In Your Growth Strategy
Proven Strategies To Drive Sales Growth At Retail, Enzymedica CEO Scott Sensenbrenner. Want a significant sustainable competitive advantage? Retailers want and need actionable insights they can’t get from other brands. Savvy retailers might even reward those brands with incremental opportunities. Become an invaluable retailer partner
Plant Jammer - How To Build A Connected Community & Gain Loyal Shoppers With Michael Haase. Design a unique experience to make a deep long-lasting connection with shoppers. Give them ownership through discovering new & creative ways to celebrate your brand through personalized recipes. Empower them to rewrite your brand story in their own voice
Creative Strategies To Grow Sales And Improve Shopper Engagement. The secret to growing a successful brand is making it easy for shoppers to discover, find, and buy your products wherever they like to shop. Retail is pay to play and natural brands have always had a significant competitive disadvantage – but not anymore! There is a better way to confidently grow and scale your brand. An effective shopper engagement strategy can help level the playing field and give your brand a competitive edge. This is how you convert occasional customers into committed loyal shoppers – what every brand wants! Retailers expect and brands need actionable insights to help grow category sales. It’s difficult to effectively measure how well your brand is performing in natural compared to other brands. Shopper loyalty data can more than fill that void – with the right guidance. Learn how to leverage these strategies to become a trusted and invaluable resource to retailers. This is how you become a category leader. Savvy retailers might even reward you with incremental opportunities not available to others.

Day # 30: Help Your Retail Partners – What Retailers REALLY Want!

Tip of the day:

Develop a collaborative partnership with retailers. Educate them about key trends they need to be aware of. Always put their needs first and savvy retailers might return the favor.

For Additional Inspiration:

Andrew Therrien With Big Orange Productions, Salesmanship 401 - In-Depth Sales Strategies Every Brand Must Use. Sales are the key to every brands success. Learn effective ways to ensure that your sales strategy is consistently communicated to shoppers, retailers, brokers, investors, and more. Learn innovative product demo strategies to accelerate your brands growth
Mathis Martines With M2 Brands & Formally Kroger, What Retailers REALLY Want - Brand Building Success Strategies. The goal of most brands is to get on a store shelf and be featured by that retailer. It’s not as simple as it sounds. You need to know what retailers want and expect from the brands they sell. Learn what you need to know - this is your roadmap for success
Ethan Hirshberg With Ethan’s, Knowing Your Core Customer Is Critical To Your Success At Retail. Knowing your ideal customer is at the heart of every successful strategy. Retailers need brands to collaborate and educate them to drive shopper traffic and category growth. It’s the foundation to build sustainable sales.
Lori Taylor With The Produce Moms, Produce Is The Gateway To Health, Vitality And Center Store Sales Success. Produce is where customers begin their journey to healthy living with simple easy to understand ingredients. It’s the gateway to growing sales in every category. Brands should celebrate their connection to the produce department to build trust and sales
How To Maximize Sales With Brokers, Bryan Bootka
Brokers are an extension of your sales team. Help them succeed through accountability to maximize sales, increase distribution & accelerate growth

Day # 31: Welcome to the Conclusion: You Are Now A Category Leader

For Additional Inspiration:

Foolproof Promotion Strategies To Confidently Grow And Scale Your Brand. Future customers first learn about your brand through promotions. Promotions that do not increase sales are a waste of money. Trade marketing encompasses everything required to get your products into shoppers' hands. $224 Billion was spent on promotions in 2017 which drove only a 2.4% increase in sales. Traditional strategies will only hamstring your brand and undercut your growth strategy. Every improvement equals more sales and profits. Maximizing trade effectiveness combined with digital strategies is the best way to get your products onto more retailers shelves and into the hands of more shoppers.
Creative Solutions That Make Organic Shelf Stable, Greg & Richard Newman & Tom Valenzuela With Oregon DryTech & Desert Lakes Technologies
The right actionable insights can dramatically explode your sales & profits by making it easier for customers to find and buy your brand
Market basket size is the most effective way to measure a brand’s true value. Teach retailers how to grow sales and profits with your brand
Learn how to hold brokers accountable to YOUR strategies to drive profitable sales growth while remaining captain of your ship (brand)
Stop wasting money! Maximize your Trade Marketing ROI with proven strategies to grow profitable sales and gain a competitive advantage
Where To Find New Shoppers To Grow Sales And Profits, Diana Fry With Retail Voodoo and Gooder
Simple Strategies To Easily Attract The Perfect Buyer, Tracy Enos With Linked Acceleration
How To Instantly Gain An Unfair Competitive Advantage, Gordon Wade With Retail Performance Group

This is a fraction of available podcast episodes, webinar replays, and YouTube videos. This is in addition to the 400+ articles, some featured in some of your favorite industry publications. Several can be read on this website. 

“I was one of the three people who created the discipline of Category Management in the early 1990s and subsequently upgraded it to CatMan 2.0 in 2017. During my long association with the category management community, no one has been a more consistent, creative or committed contributor to the discipline than Dan Lohman. His work especially with the natural, organic and heathier foods community has been nothing short of inspirational because he has adapted the principles of category management and its collaborative ethic to a community which does not have all of the data advantages that large conventional manufacturers and retailers have. Dan's lifelong focus on helping companies in this increasingly important and growing segment benefit from the concept of category management has helped more companies succeed than even he realizes”

– Gordon Wade, Industry Thought Leader And An Original Category Management Creator

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“Dan has keen insights into both the plant-based and natural foods markets, derived from a lifetime of experience. He brings a unique understanding of what makes brands tick and how they can take advantage of undeveloped trends and is a great interviewer!”

– Seth Tibbott, Founder, And Chairman, Tofurky

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“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

– Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

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“Dan and I talk about what retailers and shoppers really want, how to get your brand on the shelf, market changes, insights, trends, small brands and the future of the CPG industry!” “Always a great time and discussion with Dan!!!! One of the smartest most intuitive natural food leaders in the industry – thanks for having me on!” 

– Phil Lempert, CEO Consumer Insight, The Lempert Report, SupermarketGuru, Forbes.com, Spoon Guru, host USFRA’s Farm Food Facts podcast

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“Scaling mission-based brands takes a specific playbook. Brand Secrets And Strategies podcast shed light on getting to shelf … it’s working for HonestTea and BeyondMeat”

– Seth Goldman, Honest Tea, and Beyond Meat 

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“Awesome to see BMC Black Belts Michael Sansolo and Dan Lohman in such a great conversation about the importance of remaining relevant at retail and with shoppers. Dan is the go to resource for natural brands – a tremendous resource for entrepreneurial brands.”

– Bill Bishop, Chief Architect, Brick Meets Click, and Williard Bishop Consulting

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“Daniel is the foremost expert in brand building in today’s marketplace. Daniel’s common sense approach to helping all companies from small to large become successful in a sound process. Daniel provides passion and intelligence to ensure your success in every retail format. Daniel provides sound strategies to guide your brand for increasing, profitable sales. I’ve been a follower of Daniel’s for years, I feel his process makes sense in today’s competitive business environment.”

– Michael J. O’Donnell, The Belmullet Food and Beverage Group, LLC

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“Dan has a brilliant mind, a solid, in depth, understanding of category management. I was impressed with his outstanding analytical abilities..”

– Denny Robinson, Retail Category Management, Sprouts Farmers Market (formerly Sunflower)

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“Dan brings insights that manufacturers and retailers can act on to improve sales and profitability. More that most in the natural products industry, Dan can provide you with actionable intelligence that can improve both your top line and your bottom line.”

– Bill Crawford, Retail Marketing Services Director New Hope 360

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“Dan, Thank you for giving me hope again.  I believe that our brand and the mission behind it is important. I know that we provide a unique solution to consumers who really need us because they write to us and tell us so.  Listening to your courses over the past two days gives me hope that we can  stay on shelf and compete with the big boys even though we are bootstrapped. Before I met you I was growing weary and questioning whether we could survive.  Thank you for sharing your incredible guidance with brands like mine so we can help people lead healthier and happier lives.  It is an incredible service to humanity.”

– Laura Katleman, Founder BHU Foods