What You Need To Know
Your Competitors Are Using Demos Wrong (And You Are Too) With Andrew Therrien, Samplers
From Checkpoint to Growth Engine: Reimagining In-Store Sampling Most brands treat demos like a checkbox. Hand out samples, move on, hope sales follow. That approach fails—and it matters because you’re wasting money while missing [...]
CPG Brands Are Doing This Wrong | Retail Strategy
You have data. Reports. Dashboards. And still… you don’t know what to do next. Which SKU should you scale? What should you produce? Why didn’t that promotion work? That’s not a data problem—and it [...]
The CPG Strategy That Extends Your Runway With Mark Samuel, Mark's Snacks
You don’t need to work more hours to grow your brand. You need more clarity, more discipline, and better focus. Most CPG founders are burned out, overwhelmed, and stuck reacting—because they’ve stopped prioritizing the [...]
Where Your Trade Spend Is Quietly Bleeding Cash
You’re looking at your trade spend, your promotions, your deductions—and it feels like you’re spending too much. But here’s the truth: most CPG brands don’t have a spend problem. They have a visibility problem. [...]
Why Community Is the Shortcut to CPG Growth With Kristine Carey, Naturally Colorado
Building a CPG brand can feel isolating. You’re making decisions alone, solving problems from scratch, and trying to figure out retail, marketing, and operations without a roadmap. That’s expensive—and it slows your growth. In [...]
Your Margins Are Unpredictable – You're Optimizing Trade Wrong
You’ve invested in better dashboards, better reporting, and better trade marketing software. You’re tracking everything—promotions, lift, ROI, deductions—and yet your margins still feel unpredictable and your growth still feels inconsistent. If that sounds familiar, [...]
The Trade Marketing Reality Check Every Brand Needs
Trade marketing feels like a tax for most CPG brands. You spend money, run promotions, follow retailer plans—and still watch your margins shrink, cash flow tighten, and growth stay unpredictable. The problem isn’t trade [...]
Why Most CPG Advice Fails (And What Works)
You’re doing everything “right”—promotions, social media, brokers, distribution—and still not growing. Your cash flow feels tight. Your strategy feels reactive. And your product is at risk of being discontinued. The problem isn’t you. It’s [...]
Why Your Products Aren't Selling? It's Not What You Think
You’re not losing at retail because of weak marketing. You’re losing because you don’t understand how the category works. Most brands rely on reports, velocity, and promotions—but retailers don’t buy products, they buy category [...]
Your CPG Brand's Biggest Retail Problem
Most CPG brands think promotions grow sales. They don’t. Pricing strategy does. If your pricing architecture is wrong, deeper discounts and more promotions will only destroy your margins, train shoppers to wait for deals, [...]